Trends
Aperitivo like in Italy: The 5 classic drinks you need to know
The aperitivo is not a drink – it's a culture. We introduce you to the 5 great classics of the Italian aperitivo: with history, recipes,...
Wearing a silk scarf: 7 ways that really work
The silk scarf is the most versatile accessory in your wardrobe – and yet the most underestimated. Headband, neck scarf, belt, bag detail, headscarf, top,...
The Perfect Aperitivo Outfit: How to Dress for the Best Moment of the Day
An aperitivo is not a drink – it's an attitude. And like every moment that truly counts, it deserves the right outfit. We'll show you...
Wearing Leopard Print: 6 Looks That Really Work
Leopard print isn't a trend – it's a classic. And like all classics, it demands to be worn correctly. Whether it's pure leopard, paired with...
Color Code – Modern Heritage. In bold colors.
Preppy 2026 is back – and it's not a nostalgic Ivy League revival, but a confident interpretation of a classic. Cable knit meets hot pink,...
Norwegian sweater: How to style this winter classic in a modern and elegant way
Norwegian sweater - How to style this winter classic in a modern and elegant way: The Norwegian sweater is making a comeback as a must-have...
Snake Trend: Your style guide for the wildest print of fall 2025
Snake print is THE trend favorite for fall 2025. Discover how to stylishly combine the iconic snake print look – from elegant office outfits to...
No Ugly Christmas Sweater? No problem! The best alternatives for your Christmas outfit
The holiday season is the perfect opportunity to make a real statement with your outfit. Sure, Ugly Christmas Sweater Day is great fun, but not...
Peanuts 75th Anniversary – Limited Edition Drop 2 “Vacay Vibes”
Peanuts x Princess Goes Hollywood – Drop 2: Vacay Vibes Beach feeling, summer highlights and lots of Snoopy charm: For the 75th anniversary of Peanuts,...
Stories
Girlfriend's Guide Rome: Dolce Vita, Aperitivo, and the Best Secret Tips
A girls' weekend in Rome – and a proper one at that. Rahel, Lead B2B Marketing & Office at Princess, experienced the Eternal City the...
Sardinia, as few know it – Travel tips for the wild north
Turquoise waters, wild granite rocks, and restaurants you'll only find if you know where to look – Northern Sardinia is the island's most beautiful secret.
Mediterranean table decor: How to bring Positano vibes to your garden
Lemon yellow, crystal glasses, fresh flowers – and an evening no one will soon forget. We show you what really matters for the perfect summer...
International T-Shirt Day: Our favorite basic celebrates its birthday!
There are items of clothing that come and go - and then there is the T-shirt. It is the undisputed star among basics and has...