Facts
Silk in Summer: Why the Most Luxurious Fabric Is Also the Smartest
Silk in summer – too delicate, too warm, sticks too much? All misconceptions. We explain why silk is the smartest choice in hot weather, show...
Packing Your Travel Wardrobe: Your Princess Guide to the Perfect Summer Suitcase
Your suitcase is full – and yet you feel like you have nothing to wear. The problem isn't too little clothing, but a lack of...
Understanding cashmere properly – quality, care and what really matters
Discover what truly makes high-quality cashmere special. Learn how to recognize cashmere quality, how to properly care for your cashmere sweaters, and why good cashmere...
Knitwear with a denim look – all about our stone-wash finish
Knitwear with a denim feel: Our stone-wash finish gives select spring styles a casual, slightly faded look and a pleasantly soft feel. Perfect for the...
Static Charge – With these styles you will no longer be energized
As soon as it gets cold outside, our hair stands on end. And not because of the weather, but because it's finally time to wear...
Silk that's fluffy? You have to feel this material to believe it!
Plush silk sweaters: The new capsule collection made from 100% pure silk combines the unexpected: 87% tussah silk and 13% spun silk in a fluffy,...
Save with the Princess Club: How to collect points while shopping
Do you love fashion and want to save money at the same time? The Princess Club loyalty program makes it possible! Completely free and with...
Intarsia knitting explained – Or why some sweaters are really worth the money!
Knitted patterns that never break: Real intarsia is pure craftsmanship. Using our knitted sweater with a Snoopy motif as an example, we explain the difference...
Luxury from nature – that’s what makes cashmere so special
Cashmere is one of the highest quality and most exclusive animal fibers in the world and makes every cashmere garment an investment for many years....
Stories
Girlfriend's Guide Rome: Dolce Vita, Aperitivo, and the Best Secret Tips
A girls' weekend in Rome – and a proper one at that. Rahel, Lead B2B Marketing & Office at Princess, experienced the Eternal City the...
Sardinien, wie es kaum einer kennt – Reisetipps für den wilden Norden
Türkisblaues Meer, wilde Granitfelsen und Restaurants, die man nur findet, wenn man weiss, wo man suchen muss – der Norden Sardiniens ist das schönste Geheimnis...
Mediterranean table decor: How to bring Positano vibes to your garden
Zitronengelb, Kristallgläser, frische Blumen – und ein Abend, den niemand so schnell vergisst. Wir zeigen dir, worauf es bei der perfekten Sommertisch-Deko wirklich ankommt.
International T-Shirt Day: Our favorite basic celebrates its birthday!
There are items of clothing that come and go - and then there is the T-shirt. It is the undisputed star among basics and has...