It was a shock. From one day to the next, our Facebook page was gone. The page we had built since 2011. Over 13 years of community, interactions, posts, reels, giveaways, behind-the-scenes moments, memories. All gone. Without warning, without explanation, without the possibility to defend ourselves. Meta deactivated our page – and to this day, we don't know why.
We admit: That hurt.
But we are Princess Goes Hollywood. We get up, straighten our crowns – and start anew. With Theobald, of course.
What happened
Meta deactivated our Facebook page, which had existed since 2011, without providing a reason. All inquiries, appeals, and attempts to get an explanation went unanswered. A community that we had built with great passion over more than a decade disappeared in an instant.
It's frustrating. It's unfair. And it shows once again how dependent a brand is on platforms that make their own rules – without accountability.
But giving up? Out of the question.
Theobald says: We're back
Anyone who knows our mascot knows: Theobald is unflappable. The XXL frog with a crown – now officially at home with five retailers in Switzerland and Germany – has accompanied us through a lot. At trade fairs, in showrooms, in retail stores. And now with the Facebook restart.
If you don't know Theobald yet – here you can find out how he became our mascot and where he lives today.
Follow us – and win a €500 shopping budget
Our new page is now live. We are building from scratch – and we need you. Every follow counts, every interaction helps, and together we will get back what Meta took from us: a vibrant, warm community.
As a thank you, we are raffling off a shopping voucher worth €500 for the Princess Goes Hollywood online shop among all new followers in the next 60 days.
How to participate: Follow us on our new Facebook page Princess Goes Hollywood and comment on the post by September 16, 2026 – and you are automatically entered. The winner will be notified directly via Facebook DM by the end of September 2026.
What to expect on our new page
Everything you know and love from us. Behind-the-scenes from the team, be the first to see new collections, exclusive promotions, styling inspiration – and of course, regular updates from Theobald and his adventures. We have big plans.
See you on Facebook. We look forward to seeing you.
Participation in the giveaway is open to persons aged 18 and over, residing in Germany, Austria, Switzerland, and the EU. The giveaway is not affiliated with Meta and is in no way sponsored, endorsed, or organized by Meta. Entry deadline: September 16, 2026.