London street style is not a new phenomenon
The English capital's sidewalks have long been a hotspot for fashion photographers on the hunt for the latest trend looks.
London is a place where you can wear your craziest outfit to breakfast without anyone batting an eyelid. However, it's also a place where you can be ultra-chic and no-nonsense one day and trend-driven the next. Your style can be whatever you like and feel at any time. And it's true - Brits really do give good outfit inspiration 24/7.
That's why we collaborated with models and influencers Anna Sophie a new Frogbox campaign with real London street style prepared for you. Discover great outfits on the streets of one of our favorite cities.
Styles in neutral tones, relaxed silhouettes and play with textures are perfect for our current everyday lives. Styles in colorful prints and with special details create exciting contrasts.
The collection includes everything from cozy turtleneck sweaters to dresses to (faux) leather and athleisure wear, the highlights that fit every agenda.