When is fashion actually sustainable?
The topic Sustainability in fashion extends across many different areas and primarily includes the following measures:
- Reduction of environmental pollution caused by harmful substances during the production of raw materials and during the production process
- Environmentally conscious use of resources such as water and energy
- Social working conditions
Sustainability tip #1: Wear sustainable materialsAt the sustainable use of fashion Textiles play a key role. It's not just the production process and transport routes that can harm the environment, but also the production of certain materials. So that you know exactly which materials are produced in the most climate-neutral way possible during your next shopping session, we have five sustainable textiles compiled for you:
- Cotton : Cotton is considered sustainable for many reasons. The fiber is very durable and therefore long-lasting, making cotton fabrics perfect for everyday styles such as tops , T-shirts , dresses , trousers and blouses . Cotton is also made from a natural fiber and is biodegradable. Organic cotton also ensures that its cultivation uses less energy and water than the cheaper cotton variant.
- Lyocell/Tencel : Lyocell (also known as Tencel) is a viscose fiber from Lenzing. Wood from sustainable forestry is used as the raw material for this cellulose fiber. What is particularly important for Lyocell/Tencel is the sustainable, resource-efficient production process in which 99% of the solvents are reused. In this way, the chemical manufacturing process of semi-synthetic fiber is even more sustainable than natural fibers. At Princess Goes Hollywood Some eye-catchers made of Lyocell are waiting to be discovered by you.
- Recycled polyester : rPet is made from old PET bottles and other plastic residues. The synthetic fiber ensures that less plastic ends up in the environment and in landfills. Recycled polyester requires around 60% less energy to produce than conventional polyester.
- Viscose/Modal : Viscose is a material that is artificially produced from cellulose. A flowing drape and soft structure are typical of viscose. Ordinary viscose is less durable than cotton, although the viscose variety Modal is considered to be of very high quality because it is made from Bucher fibers. Modal is a particularly popular fabric for flowing dresses .
- Wool : Sheep's wool can be equated with high-tech textiles, but is 100% natural in origin. Wool impresses with numerous positive properties such as breathability and robustness and is made from a renewable raw material. Whether cardigan , sweater , knitted trousers or knitted dress – clothing made from wool blends not only stays comfortably warm but also lasts particularly long.
Sustainability tip #2: Avoid impulse purchases
Have you ever asked yourself what percentage of the clothes in your closet you actually wear regularly? On average, a piece of clothing is only worn seven times, which is anything but sustainable . Therefore: Before you buy a new favorite item, you should definitely think about whether you can combine it well with existing items and whether you will wear it on numerous occasions. Of course, that doesn't mean that you should only shop for simple basics - a few eye-catching statement pieces, such as patterned maxi dresses , oversize blazers , leather leggings and unusual accessories are a must to give everyday looks a special twist to lend. However, always make sure that the “loud” styles fit into the overall look of your wardrobe. Important: In addition to the design, the fit also plays an important role. When buying your clothing, always make sure that it fits well and flatters your figure, so that it has the potential to become a well-worn item of clothing.
Sustainability tip no. 3: Invest in quality
As tempting as bargain hunting in the corner store may be, it is much more sustainable to invest in high-quality and timeless clothing than to fill your wardrobe with inferior impulse purchases. A high-quality cashmere sweater will last you much longer than a cheap one from a global fast fashion chain. And at the same time, you make sure that you don't wear the same thing as many other people on the street. Even if a leather jacket , for example, has its price, the investment will be worth it in the long run because the “cost per wear” is significantly lower if you can wear the item of clothing for many years.
Sustainability tip no. 4: Use high-quality detergent
The topic is worth it laundry detergent not to be taken lightly. With the right care products , you not only ensure perfectly clean clothes and a cleaner environment, but also a longer life for your favorite items. Did you know that many commercial detergents contain not only environmentally harmful chemicals but also a lot of microplastics? When washed, these substances then enter the water cycle and harm the environment. That's why it's even more worthwhile to switch to high-quality care detergents . Our exclusive Princess Goes Hollywood care detergent series is based on natural raw materials and contains no brighteners or bleaches. Whether for wool & cashmere , cotton & linen or silk viscose, you will find the right care for every piece of clothing in our range. And the best? Even the bottles are made from 100% recycled PET. In addition to using a high-quality one, you can also use the following care tips Extend the life of your clothing :
- Only wash clothes when it is really necessary, because every washing process is a challenge for every piece of clothing. Especially with jackets and coats , it is often enough to simply let the item of clothing air out for a few hours.
- Never wash light-colored clothing together with dark or colorful items to avoid staining.
- Use a laundry bag for delicate materials like lace or fine knits .
- Make sure that you never take clothes off the drying rack too early, especially in winter when they can sometimes take days to dry. Damp clothes in the wardrobe can start to smell unpleasant or even become moldy.
- Hang wrinkle-prone items of clothing directly on a hanger to dry so that you don't have to use additional heat when ironing them later.
- Allow knitted garments to dry flat to prevent the fibers from becoming distorted.
Sustainability tip no. 5: Upcycling instead of throwing away
Turning old into new is a really great principle for giving clothing and accessories a second life and is so active sustainable fashion to create. At the same time, unique pieces are created that attract everyone's attention. Through Upcycling You can upgrade worn or defective items of clothing and make them wearable again. Many people remember pimping up their clothes or reusing textiles from their grandparents or great-grandparents, for example when they used old curtains to create beautiful evening dresses. In the meantime, the upcycling concept was lost in the midst of fast fashion and constantly changing trends. We are all the more pleased that Upcycling is back in high demand. You can let your creativity run wild and, for example, iron cute patches onto an old denim jacket or simply replace the worn-out sleeves of a hoodie . If an old T-shirt or shirt really can't be saved, you can use the fabric for scrunchies or headbands, for example. Just try!