Our tips for sustainable sale shopping
1. Focus on quality not quantity
You don't have to go to the second hand store to be sustainable when shopping. But you should definitely avoid rushing out and buying where the discount is biggest. For so-called “Conscious Shopping” it is important that you get a good idea online in advance of which brands and manufacturers, like us, attach great importance to quality , durability and therefore sustainability and which suit you.
2. Create a wish list
Really think about what's missing from your wardrobe and think about each item you want to buy and avoid impulse purchases . The best way to do this is to keep “wish lists” . One for you and then on any website of the fashion manufacturer of your choice that offers these items. There you can watch your favorite products and then order them when they are on sale .
3. Choose timeless styles
The clothing items from the old collection are usually sold during sales. So that you are fashionable but always up to date, concentrate on the simple, easy-to-combine pieces when shopping for sales . It's better to choose timeless basics and classics such as the high-quality cashmere sweater , which will last you much longer than the trendy sweater.
4. Think anti-cyclical
Buy trousers in winter and a winter hat in summer? It sounds absurd, but it's easy on the wallet. Think ahead and don't focus too much on the current season. This way you can hunt for the best bargains and always be well prepared for the coming season .
5. Patience is key
If you wait longer in sales, you save significantly more. Initially the goods are usually reduced by 10-20%, then a few days or weeks later by 40-50%. If you're particularly brave, you'll wait and see and hope for an even bigger price adjustment . Sure, if you really want something and have been waiting for it for ages, grab it quickly. Otherwise the frustration would be too great if the beloved item is out of stock. Otherwise, “if you don’t wait, you don’t win”.
6. Solo shopping
Even if it's the most fun with your best friend. It's better to go shopping alone and simply make the competent saleswoman your short-term "shopping friend" who can help you select and search for the items. This way you avoid frustration purchases if your friend has already had success and you are still left empty-handed. There is also less risk of falling into a shopping frenzy because you encourage each other to do so.
7. Choose the right time
Avoid crowds as a matter of urgency, as this leads to impulse buying because, even if unconsciously, you allow yourself to be infected by the stress and want to be particularly quick. It's better to avoid rush hours and shop on quiet mornings. If that can't be set up, then it's better to focus on online shopping . In peace and quiet, from home.
8. Follow us on Instagram
To stay up to date on our collection and sales offers, follow us on Instagram . Here you will find out immediately when there is a sale and your beloved items are going on sale.
9. Become part of the Princess Club
Get the latest news via email first and shop before anyone else.
Basically, the following applies: always shop consciously . Think carefully about what you need and don't be tempted by the big red letters. It's better to invest in high-quality , timeless fashion that will last you a long time.